Resources Library by ANA

Phylogenetics in social media

So far we have constructed and analyzed 51 content networks using a genetic method called phylogeny, a process that reconstructs the evolutionary history of living organisms as well as evolutionary tracks of language.We have ...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Authors: Luz Angela Alonso Morales, María Angélica Aya Zarate

June 15, 2014

Aspiring global, yet staying true to strong cultural foundations

The paper presents a case study using traditional and social media ethnography, to investigate Generation Z females in Jakarta. These 11-18 year old girls live in a changing world, with the influence of globalisation and social media. Yet, there...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Dawn Herdman, Vikas Srivastava

Company: Illuminate Research Asia

May 13, 2014

Twitter

The purpose of this research is to provide qualitative content analysis of motivation as a relevant category in the relationship between user and brand - in the Twitter context. One hundred Twitter profiles were downloaded, for the researcher's...

Catalogue: Latin America 2014: Accelerating Growth

Authors: María Angélica Aya Zarate, Andrea Marcela Durán Sánchez

April 4, 2014

The new dialogue in the new world

This presentation will focus on a case study involving the use of a community platform on Facebook with youth, undertaken by Coca- Cola with tNS. Coca- Cola needed the youth to become partners in the decision-making process. But youth do not behave...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action

Authors: Sandeep Dutta, Shilpa Jain, Shashank Khattar

Companies: The Coca-Cola Company , KANTAR TNS Malaysia

November 8, 2012

Uncovering hidden triggers of user generated content engagement

Social functionality has transformed the online news category. sharing via social networks and adding comments to articles creates a new dimension to how people experience current events. For example, readers generate six million comments every month...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research

Authors: Christian Kugel, Curtis Frazier, Joseph D. Blechman

Companies: AOL, Probit Research

November 6, 2012

Socialised research

We are now citizens of a socially networked mobile world where the default setting is “always on”. Embedded within the digital life streams of the millions of people online lies an abundance of data – in pictures, videos, words and...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Graham Saxton, Shelley Zalis, Michael Rodenburgh, Jill Wiltfong

Company: Ipsos MRBI

September 13, 2012

Social media experiences

Social networks are more than a trendy feature or a passing phenomenon but may well change human experience in all respects. How social networks are changing the relationship between brands and consumers, and how prepared brands are to face the...

Catalogue: Latin America 2012: Uncovering Opportunities

Authors: Andres Lopez, Luis Miguel Quijada

Company: KANTAR TNS Malaysia

May 3, 2012

Making sense of conversations

Marketing academics and practitioners struggle to understand the impact of social structure and context on WOM flow. Understanding is fundamental, not just to the WOM industry worldwide, but for all Market Researchers to contribute in understanding...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope

Authors: Scott Taylor, Lars Groeger

April 17, 2012

Break through the one-way mirror

A new way to co-create concepts with consumers, making use of Internet ads, is explored in this paper. A wide variety of connectors (first part of verbal concepts) is screened by utilizing Google and Facebook ads. The tool also facilitates research...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!

Authors: Dirk Lorré, Benoit Gaillard

November 13, 2011